Business & Marketing

Why optimise the SEO of your product pages?

If you sell products online, then you need to make sure that your product pages are optimised for search engine optimisation (SEO). This will ensure that your products are found…

Corporate marketing: inbound marketing, a winning strategy

In the age of digital marketing, inbound marketing has become a popular and effective strategy for many businesses. It is a process whereby businesses create and share content in order…

Inbound marketing and outbound marketing: what are the differences?

Inbound marketing and outbound marketing are two terms that are often used interchangeably, but there are some key differences between the two. Inbound marketing is all about drawing customers in,…

Inbound marketing: how to convert your leads into customers?

Inbound marketing is a strategy that uses content to draw customers to your products or services. Once they are interested, you can then convert them into paying customers. In order…

Inbound marketing: why does your company need this approach?

The concept of inbound marketing is not new, but its importance has grown exponentially in recent years as companies have increasingly turned to the internet as a primary means of…

One-to-one marketing, a winning approach for companies

One-to-one marketing is a targeted marketing approach in which businesses focus on developing a relationship with an individual customer, rather than a large group of customers. This approach is often…

Marketing: the 7Ps of the marketing mix

Marketing is the process of creating value for a company through the creation and distribution of products or services. Marketing mix is a term used to describe the combination of…

Marketing: how to define your target?

The first step in any marketing campaign is to define your target audience. This can be done by identifying your ideal customer or client, and then determining what characteristics they…

5 tips to improve your business marketing

Are you looking to improve your business marketing? Check out these 5 tips: 1. Define your target audience 2. Create a marketing plan 3. Set budget limitations 4. Utilize social…

The PIM, an indispensable tool for corporate marketing

The PIM is a tool that allows corporate marketing departments to store and manage product information in a single, central location. It is an essential tool for streamlining marketing processes…