Business & Marketing

Inbound marketing and outbound marketing: what are the differences?

Inbound marketing and outbound marketing are two terms that are often used interchangeably, but there are some key differences between the two. Inbound marketing is all about drawing customers in,…

One-to-one marketing, a winning approach for companies

One-to-one marketing is a targeted marketing approach in which businesses focus on developing a relationship with an individual customer, rather than a large group of customers. This approach is often…

Marketing: the 7Ps of the marketing mix

Marketing is the process of creating value for a company through the creation and distribution of products or services. Marketing mix is a term used to describe the combination of…

Marketing: how to define your target?

The first step in any marketing campaign is to define your target audience. This can be done by identifying your ideal customer or client, and then determining what characteristics they…

5 tips to improve your business marketing

Are you looking to improve your business marketing? Check out these 5 tips: 1. Define your target audience 2. Create a marketing plan 3. Set budget limitations 4. Utilize social…

The PIM, an indispensable tool for corporate marketing

The PIM is a tool that allows corporate marketing departments to store and manage product information in a single, central location. It is an essential tool for streamlining marketing processes…

Why is marketing important for businesses?

There are many reasons why marketing is important for businesses. Marketing helps businesses to find and keep customers, and it helps businesses to communicate with them. Marketing also helps businesses…